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Why off-page SEO is important?

Struggling to make a presence over Google? Then it is time to contact the best SEO service provider in Kolkata to set and optimize your website SEO. All the major search engines work based on complex algorithms and the best to top that algorithm is to optimize your content both on and off your page. 

SEO plays a huge role in increasing traffic to your website by putting your page at the top of the search history.  The best digital marketing company in Kolkata works by optimizing SEO and helps your business to flourish. SEOs are of two types on-page SEO and off-page SEO. Here we shall discuss what is off-page SEO and what is the importance of off-page SEO. 

What is off-page SEO?

Off-page SEO is a technique used by most of the best SEO service providers that assures an improvement of the position of your website on the search engine result pages (SERPs). These techniques include optimization outside your page by attracting links from other social media pages or websites.

Off-page SEO is a good way of link building and marking your social presence. In short, having an optimized off-page SEO indicates to Google the importance of your website amongst your targeted audience. Some of the most prominent Off-page SEO elements that are widely used by the digital marketing company in Kolkata are: 

  • Backlinks.
  • Link juice.
  • Follow and non-follow.
  • Anchor next.
  • Relevancy.

Factors that affect your off-page SEO

  • The quality of the anchor text used in your site.
  • The pureness and freshness associated with your page.
  • Appropriateness of the subject on your page and that of on the linking page.
  • The number of links you get from the liking site.
  • The authenticity of the linking page.

Importance of off-page SEO

Now that we have a clear idea about off-page SEO, let us discuss the benefits or the importance of this and how will it benefit your business. 

As stated, Off-page SEO tells the various search engines like Google, Bing, and others that your website provides value to the others. Each link that you receive further acts to endorse your brand. 

Increase rankingsFull proof off-page SEO ensures higher SERP rankings thereby that transforms into greater traffic and subsequently greater revenue.

  • Improved PageRank

We all have seen those numbers at the base of the Google search page. These are called PageRank. Google sorts out pages based on the importance, so, the higher is the rank the more your page will show on the upfront.

  • Greater exposure

The more your page lands on the upfront, the more people notice it. This acts as a chain system, and secures more visits and more links, and also more social media prominence. Thus, one lead will generate another lead, and this cycle will go on.

  • Trustworthiness

With Google's new algorithm, it introduced the idea of Expertise, Authority, and Trustworthiness (E-A-T), which acts in the betterment of your page. In other terms, Google prioritizes the contents that provide value and are experts. By contacting the best SEO service provider in Kolkata be sure to get a highly optimized web page. People search with keywords. So, if your page lands on the top SERP, then it adds a sense of trust in your customer.

Based on this above discussion, it is pretty evident that like on-page SEO off-page SEO plays an equally important role in determining your web presence. So, if you are too busy with your work, then it is time to hire or consult with the best SEO service provider and invest in Off-page SEO.